Gears of war 2

     Gears of war is made by the game company 'epic' and is published by microsoft (works in synergy). It is a third person shooter and is rated 18. Their target audience is therefore over the age of 18 and is mainly attractive to males as it is quite a gory game. GOW (Gears of War) is an exclusive game, it is exclusive to xbox 360. As the game is exclusive to xbox it is good xbox's marketing as people will by an xbox so they can play gears of war. Big games like GOW are advertised every where, for example the interent, shops (games shop specifically), on the xbox dash board, adverts on TV and in the cinema. GOW is advertised alot because Epic work in synergy with microsoft and good advertisement of the game will help sales of the xbox 360.                                                                                                  







All the 'COG' are men, this gives them a USP (unique selling point), men will be more attracted to the game. As you can see its a very gory game, it reaches out to there target audience which is men.